Welcome to VRChat Success Stories! This is the second part in a three-week series of quick articles highlighting a creator and their success using the VRChat Creator Economy over the past year. We’ll discuss what they did, what they achieved, and what you can learn from their success!
VRChat Success Stories: How CryoZONE Quadrupled Revenue and Increased Player Count with the Creator Economy
Idle Cube – as the name implies! – is an idle world in VRChat, where folks can hang out while blasting away at cubes. As you do so, you level up, earn power-ups, and climb a leaderboard. Fun enough to keep you constantly playing, yet not distracting enough to take away from any conversations you might be having with friends.
Idle Cube grew quickly – and gained a ton of fans! Yet, when those fans messaged CryoZONE asking for a way to support them, they weren’t sure which path to take, so they decided to pit the Creator Economy against an external platform, Ko-fi.
Setting Up the Head-to-Head
CryoZONE allowed users in their world to support them either via the Creator Economy or Ko-fi. In both cases, users would get all the same benefits.
Essentially, this solution meant that CryoZONE could meet users where they felt the most comfortable – regardless of what that outcome turned out to be.
Immediate, Substantial Results
Unsurprisingly, CryoZONE found almost immediate success. In just a few weeks, over 1,100 supporters had signed on. While both the Creator Economy and Ko-fi worked, one had a noticeably larger impact than the other: “VRChat’s Creator Economy Integration drove 4X the net earnings generated by Ko-Fi,” said CryoZONE.
Even more surprising? Player count increased, too. CryoZONE introduced a global boost system where every supporter helped power up the entire Idle Cube community.
That social incentive gave all users a reason to revisit. Sessions got livelier. Players leveled up faster. The community became more invested.
“The results have been way beyond my expectations… I’ve received 10X the supporters than I expected,” said CryoZONE.
Lessons for Creators
So, what can other creators learn from CryoZONE’s experiences?
For one, the Creator Economy works: while VRChat’s Creator Economy payout percentage is limited by platform and transaction fees, the increase in volume more than makes up for it. CryoZONE saw 4X more net revenue than with Ko-fi alone, thanks to higher conversion and easier access to in-platform supporters.
Likewise, CryoZONE learned that social boosts work. Having benefits be shared in an instance often doesn’t reduce the number of supporters you have – it increases them! Likewise, having leaderboards and combined challenges provides people with something to work toward.
Finally, Idle Cube demonstrates that the VRChat Creator Economy isn’t just beneficial for you, but also for your supporters. The changes that CryoZONE made didn’t just increase their revenue – it increased the sheer number of people in their world.
Join CryoZONE in the Creator Economy!
For both new creators and seasoned builders, the VRChat Creator Economy provides a powerful and easy way to enhance your world’s supporter base and revenue.
Even if you already use platforms like Ko-fi or Patreon, adding VRChat’s Creator Economy can dramatically increase your reach and simplify your supporters’ experiences.
Apply now to join the Creator Economy and open up an entirely new way to bring in income via your worlds.